- Client
- Phisique Wellness Club
- Launch Date
- September 2020
- Role
- Web Development
- eLearning Platform Development
- User Experience (UX/UI)
- Technology
- HTML / CSS
- JavaScript
- WordPress
With five gyms located in Quito and Cumbayá, SMART exercise routines, group classes, state-of-the-art equipment, and specialized trainers, Phisique has been accompanying its over 3,000 members as they strive to achieve their goals for more than a decade. The international COVID-19 health emergency brought a huge challenge to the company as pandemic controls forced it to put a halt to its in-person activities: How to keep its members active?
The objective: To create a dynamic and modern web platform that allows existing Phisique members to continue their training routines wherever they are while motivating more people to join this digital initiative with a catalog of on-demand and live classes. We began by creating a visually appealing design.
We created a minimal and clean interface that combines both large images and white space to maintain visual balance. We use sans serif fonts that provide an air of modernity and elegance and reinforce the brand values.
The Phisique Online platform allows users to access all training modalities from any type of device without any type of restriction. The interface guarantees an excellent experience so that the user concentrates solely on their training.